Can you Trademark a Motorcycle Icon?

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On February 22, 2011, property owners and vendors in the rally world were shocked to learn that a group organized in South Dakota has been awarded the official registration to the trademark “Sturgis”.  What does it all mean anyway? Well, things are about to get hotter during the Rally in Sturgis this year as many of the vendors and property owners, for one, will be greatly impacted by this recent development. Sturgis Motorcycle Rally, Inc. (SMRI) is a non-profit corporation which purchased the rights of the trademarks relating to Sturgis Motorcycle Rally from the city’s Chamber of Commerce. SMRI proceeded to take it to the next level by asking for a trademark registration of the word “Sturgis” and were successful as it relates to the motorcycle rally.

A big concern to all the vendors, local business and property …… ( more )